With the advent of the holidays upon us, retailers look to an increase in sales to fuel their businesses — and rightly so. There is really only one season each year that draws the masses to the annual shopping frenzy that happens in late November through December. Thank heavens books are still on the top of “the great gift list” for most shoppers.
It raises the question of how to best hit the market — particularly for authors. The question is very familiar to publishers, but the answer perhaps lies on polar opposite ends for each. The shared concern is whether printed books have longevity value. I think they do and will always retain a higher intrinsic overall value with time.
Today while reading a fabulous article from The Wall Street Journal written by Hatchett CEO Michael Pietsch on the Future of Publishing my “gut” theory was validated:
“Publishers are investors and risk takers. And a publishing company with longstanding media and marketing relationships is far more capable of getting attention for a new book than a writer working alone.”
The article continues to describe my job: “Publishers’ essential work will remain the same—identifying, investing in, nurturing, and marketing great writers.” The investment is worth it, particularly when an author truly appreciates the belief in him that comes from his publisher. Finding that “golden nugget” that will hit mega-sales status is always nice, but working to support someone else’s dream (the author) and having faith in that is incredibly rewarding … and profitable.
So the investment is made and the book is published, utilizing every resource available to the publisher in order for that author to be successful.
Yup! That’s exactly what publishers do and in a day of nay-sayers who proclaim tablet readers as the surrogate replacement for printed books, it is wonderful to be validated. Granted, advancements in social media will continue to frame what books will look like, but these will never replace the printed book that smells of ink and freshly bound paper. Fortunately, publishers have the ability to snag a place in the technology arena. According to Pietsch:
“Social media will continue to expand the writer’s ability to connect with readers; publishers will deepen their relationships with writers, but they’ll also create content of their own.”
What a great place to be. Doce Blant Publishing is thrilled to be part of the creativity “ride” that outputs a magical item: books. Don’t forget to look us up for the holidays. Whether you are an author who has a manuscript begging to be in print or a reader looking for the next great literary discovery, we want to help you meet your holiday goal.