The Book of Kellyisms: A Coach’s Playbook for Life (sample)

A Coach’s Playbook for Life
Robert M. Kelly, Jr.
by Robert M. Kelly, Jr.
Copyright ©2015 by Robert M. Kelly, Jr.
All rights reserved.
This book or part thereof may not be reproduced in any form by any means, electronic or mechanical, including photocopy, recording, or otherwise, or by any information storage and retrieval system, except as may be expressly permitted in writing from the publisher as provided by the United States of America copyright law. Requests for permission should be addressed to Doce Blant Publishing, Attn: Rights and Permissions Dept., 32565-B Golden Lantern St. #323, Dana Point, CA 92629
Published by Doce Blant Publishing, Dana Point, CA 92629
Author Photographs courtesy of Adam Angel Photography
Cover art by Fiona Jayde Media
ISBN: 978-0-9965702-1-3
Printed in the United States of America
This is a fictional work. Names, characters, placed and incidents are the product of the author’s imagination and used fictitiously. Any resemblance to actual persons, living or dead, including events and locations, is entirely coincidental.
This book is dedicated to the people who have added life to my life. First and foremost, I’d like to thank my father, who is the best coach I’ve ever had. He created most of the Kellyisms and his quotes were given to me when he was alive. When he passed away in 2008, they became my lifesavers.
Secondly, I’d like to thank my mother who taught me what true love means. She was a saint to me.
Lastly, I’d like to thank all of my friends and family who have supported me through the bad times and celebrated with me through the good times.
Thanks to all. I love you!
~ Robert M. Kelly, Jr.
I met Bob Kelly in the early 1990’s and Bob is truly a storyteller. As a matter of fact, I believe if you were to meet him in person, you would perceive him as an individual that would simply strike up a conversation with a complete stranger just to tell his story. I am also sure you would hear him tell his story with passion, humility, and humor, consisting of all of the ups and downs.
At the time I met Bob, I was going through my own ups and downs in life. It was not until a few years later that I really got a good grasp of the true turmoil Bob was dealing with during that particular time. But the turmoil he went through continued to last for another five years.
None of us are perfect and many of us certainly have our own kind of weaknesses and/or demons. Laid out like a football game in the Book of Kellyisms, Bob Kelly takes you through four quarters of his life. Throughout the book, Bob talks candidly, openly, and honestly about his habits and vices. Late in the book, he talks about how he overcame them. Bob’s story is not unique. I am sure there are hundreds and thousands of people who can relate to his story. Living with the same sort of defect they are not happy with, these people will draw from Bob’s stories for strength and clarity in their own lives. This book is candid, inspiring, and has something in it that I believe most people can learn from.
~ Joel Silverman
Author, TV Show Host, Hollywood Dog Trainer

It is a wise father that knows his own child.

(William Shakespeare)

“I think little Robbie likes to talk just to hear his head rattle.”

(Ray Cavanaugh – grandpa)

I refer to life like a football game – that keeps an organized playbook called “life” for me.

~ R. M. K.

Worry is like a rocking chair – it gives you something to do but you go nowhere.

(Glenn Turner)
I didn’t listen to him.
But then, most kids never listen to their coaches, even though they can see the game from a broader perspective. I suspect that saying is true, “when the coach stops getting into your face, you better start worrying.” For many years, I’d been worrying. Now the perspective shifted, my vision opened up unexpectedly.
“Put me in, coach. I can do it, I can!” His eager face pled stronger than the words that spilled from his youthful mouth. My eyes locked onto his as he hopped from one foot to the other in anticipation.
“Are you sure you’re ready for this, kid?”
“I am, really ready, coach. Just give me a chance.”
I smiled and patted his shoulder then nodded. “Okay, okay. Go get ‘em.”
“Thanks coach,” he shouted over his shoulder and I watched him take his place with the rest of the team. There was no way to be certain of the outcome but I knew without a doubt that he’d find greater challenges than he expected out there. That was my job – as coach – to know in advance the angles of the game, the field and the opposing team. My responsibility was to know everything – even possible infractions with accompanying penalties. The game is played with all of that well understood in advance. Had I covered all the bases? Did I really know enough to coach?
I stood there on the sideline and watched him for a moment, one thought screaming over and over in my head. You have no idea kid.
But this was not the first time I’d witnessed an eager player begging to be sent out, unaware of what he would face. As a coach, before entering the “big game,” so many worrisome considerations come to mind. Everything hinges on a strategic game plan – another responsibility for the coach. Therein lies the rub.
Have I…have any of us…really prepared ourselves adequately for this? Often, that question affronts my tranquility just as the team takes the field. The answer is always the same, the very response I give to my team players, “Perfect practice makes perfect.” Did we give 110% during our past practices? Did we go through our practices with uplifting, positive attitudes that carried through to game day? If the answer is “yes,” confidence is manifest – that is everything.
A coach must know his players. The more a coach knows about what drives each team member, the more the coach will know which buttons to push when it comes time to motivate. Once self-esteem is built up, a coach can start to create that hope – which in turn creates strong desire.
In spite of this, having doubts is normal. Along the way, doubt is all part of the game. The key to playing a successful game lies in staying with the game plan, developing patience, knowing that everything worthwhile takes time. Knowing an opponent, studying his moves, is another key ingredient essential for success. Building self-esteem, developing within each player a positive attitude, instilling good habits, opening communication and being persistent fuels the coach’s game plan. When these traits have been established, each player can walk onto the field ready to face the opponent, knowing that no matter the final score – he’s going to win!
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Customer Reviews

Coach “Bob” Kelly delivers the heart-felt story of his own life, sharing hardships that he overcame and the methods he used to do so. Interspersed within the story are his father’s “Kellyisms” — quips and sayings to motivate one through life. Robert Kelly Jr. is a great motivator and The Book of Kellyisms is an easy read — one that you’ll want to keep handy, to look up the Kellyism for the day. A great life-success story.


This book is hilarious and a timeless read. Coach Kelly has some wise insight and sayings that are relevant to all of us in different scenarios of everyday life. The ” Kellyism’s” are positive and thought provoking some will ring familiar from the past. Read this book you will be inspired and glad you did.


Robert Kelly captures decades of his deep thinking in a single book of short statements, AKA, Kellyisms.

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